Broken Chain Marketing © 2026 | All rights reserved
Made with Broken Chain Marketing
WCU Business Students
Use Strategy to Identify your target market and
Stand Out
Even in the Most Crowded Industries
“Women, ages 25–40, college-educated” is a demographic category. A target market is knowing their struggles, aspirations, values, and understanding why that person chooses you over everyone else. In 50 minutes, you’ll learn the framework that makes that distinction and builds a brand around it.
- Monday, April 13, 2026
- 10:10 – 11:00 AM EST
- Virtual Workshop
Your customer isn't a
Demographic
A demographic tells you someone could be your customer. A brand strategy tells you why they’d choose you over everyone else. One fills a spreadsheet. The other fills your pipeline.
What You'll Walk Away With
- Why Most Target Market Sections Miss the Point
- The 3-Pillar Brand Strategy Framework
- How to Define Your Unique Position Before You Launch
- A Real Case Study: From Side Hustle to Full-Time Business
Who Should Attend
This Session Is For You If…
You’re finalizing your business plan and want your target market and marketing sections to actually hold up under scrutiny.
You know what you want to sell but you’re struggling to explain clearly why someone should pick you over anyone else.
You want to understand how brand strategy and marketing work together — not as buzzwords, but as a real system you can actually build from.
Your Host
Melyon Smith
Brand Strategist
BROKEN CHAIN MARKETING
Melyon started as a creator, ventured into E-commerce, and spent years figuring out why some brands cut through while others get ignored. That question became a career. For the past 4–5 years, he’s run Broken Chain Marketing, a boutique brand strategy agency helping service-based businesses build distinct market positions through strategy-driven design.
The work has taught him one thing above everything else: branding isn’t about picking your favorite colors. It’s about building a clear, honest message that makes the right customer say, “That’s for me.” That’s what this session is about.
Reserve Your Spot
This session is free for WCU students! Register below and you’ll receive the Zoom link before the session.