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Made with Broken Chain Marketing
We walk all of our clients through a specialized process to ensure we execute their vision with precision. The possibilities are limitless.
To help our clients effectively compete in the marketplace, our focus consist of the 3 major pillars of branding: Strategy, Identity, and Management.
To make sure we deliver the right message to the right audience, the first step is to clearly define what we offer and who our ideal consumer is. In this phase, we cover things like branding, ideal customers, positioning, vision, and goals for your business.
Strategy aligns every aspect of the brand offering within a single actionable plan to define objectives and achieve goals. To effectively shape perception and articulate the brand’s position, the strategic plan navigates existing and potential competitive threats; maximizing strengths and opportunities. When successful, strategy connects the brand experience with the emotional needs of an engaged and loyal customer. This connection establishes brand preference, and in turn, builds brand equity.
Identity is the outward representation of the brand as it is recognized in the market — specifically, the distinguishing verbal and visual elements and messages that appeal to the customer. From the brand name, to the logo, typography, tagline and tone, brand identity synthesizes the discernible components of the brand offering to present a recognizable image in the mind of the consumer. It presents the brand’s singular promise. Brand identity reinforces your position relative to the competition and articulates the intended brand message. And further, it defines the brand reputation for both: internal brand stewards and external target audiences.
Brand Management is the continued analysis and execution of all techniques utilized to maximize the value of the brand over time. Guided by the strategic objectives of the organization and informed by the perceived quality of the customer journey, the Brand Management process measures and adjusts strategies, resources and metrics. Brand Management entails sustained refinement as the brand and its customers evolve, as brand influence grows, and as competition enters (and exits) the market. And as required, Brand Management revisits all elements representing or supporting the brand experience in the service of increasing brand awareness and enhancing brand loyalty.
Our clients are radical entrepreneurs, prolific creatives and relentless business owners. We stand beside the risk-takers to help fan the flame of your ambitions. When others can’t see your vision, we join you in the challenge of making it a reality. We can’t afford to get this wrong. So let’s do it right.