Brand Positioning Intensive Workshop - Broken Chain Marketing

Brand Positioning Intensive

Become the Obvious Choice.

Stop Competing

Even in the Most Crowded Industries

If your ideal clients can’t immediately tell why you’re different, they’ll default to whoever’s cheapest or whoever they found first. We fix that. In 90 minutes you’ll have the brand foundation that makes your value undeniable — and the system that keeps your team and your AI tools saying the right thing, every time.

You know you're better than this

It's not a Talent problem. It's a Brand problem

You’ve built something real. But when potential clients look at your website, your social, your pitch — they can’t tell the difference between you and the next three people who do what you do. That’s not a talent problem. It’s a brand problem.

"I know I'm different, I just can't explain how."

You have the experience, the results, the passion — but when someone asks why they should choose you, the words don’t come out the way you mean them.

"My AI content sounds like everyone else's AI content."

You’ve tried using AI to create content, but it keeps producing generic output. Because AI can only amplify what you give it — and you haven’t documented what makes you you.

"I keep losing business to competitors who are just louder."

They’re not better. They’re just clearer. When clients can’t tell the difference, they default to whoever showed up first — or whoever was cheapest.

"My messaging is all over the place."

Your website says one thing. Your pitch says another. Your team says something else entirely. There’s no single, consistent story about what you do and why it matters.

"I attract clients who don't value what I bring to the table."

When your brand doesn’t communicate your full value, you attract price shoppers instead of the clients who would gladly pay for exactly what you offer.

"I've been 'working on my brand for months with nothing to show."

You’ve watched the videos, saved the reels, maybe paid for a logo. But nothing clicked because no one helped you build the actual foundation first.

The problem isn't that you're not good enough. The problem is your brand isn't making it Obvious that you're the only choice.

What You Walk Away With

90 minutes.

Everything Changes.

This isn’t a lecture or a workbook you’ll never finish. It’s a structured, hands-on session where you leave with real, usable brand assets — not just ideas.

1

Your Brands Foundation. Documented and Done

A clear, written record of your brand's positioning, voice, audience, and differentiators. The foundational document your whole business runs on — and the one you've been missing.

2

A Category of One Positioning Statement

One sentence that makes your ideal client say "that's exactly what I need." Built using a framework that forces you to own your specific place in the market — not just describe your services.

3

Your 3 Real Differentiators (Not Generic Ones)

Not "we care about our clients." We dig into what you do that your competitors either can't or won't do — and turn those into memorable, repeatable brand claims.

4

On-Brand Copy You Can Use Immediately

Leave with actual language for your bio, website headline, or social profile — written in your voice, built on your positioning. Not a template. Yours.

5

The AI Prompt Foundation That Keeps Everything On-Brand

Your Brand Brief becomes the input your AI tools actually need. Stop getting generic output. Start getting content that sounds like you — because now your AI knows who you are.

6

Clarity On Who You're NOT For

Anti-positioning is just as powerful as positioning. Knowing who to repel makes you magnetic to the right people — and stops you wasting time on the wrong ones.

How It Works

3 Parts.
1 Foundation.

A demographic tells you someone could be your customer. A brand strategy tells you why they’d choose you over everyone else. One fills a spreadsheet. The other fills your pipeline.

01 Who You Are & Who You Serve

We get crystal clear on your ideal client — not a vague demographic, but the specific person with the specific problem you’re built to solve. No guessing. No generic personas.

02 What Makes You the Only Choice

This is where most brands fail. We build your positioning statement, your 3 real differentiators, and your competitive snapshot — so you know exactly where you win and why.

03 Your Brand Voice & Documented Brief

We lock in your tone, your messaging framework, and produce your Brand Brief — a living document your team, your marketing, and your AI tools can all pull from consistently.

Is This For You?

The right fit matters.

This Is For You If...

You're a service-based business generating revenue but struggling to communicate your value clearly

You're using AI tools but getting generic content that doesn't sound like you

You know you're better than your competitors but can't prove it in words

Your messaging is inconsistent across platforms, pitches, and team members

You're attracting the wrong clients or competing on price when you shouldn't be

You want a brand foundation you can actually build on — not just a logo

This Is NOT For You If...

You just launched and haven't served any clients yet

You're looking for a logo, website design, or visual identity only

You're not willing to do the thinking — this session requires your honest input

You want a quick fix without building the foundation underneath

Investment

One session.
Permanent foundation.

$ 397

One-time investment

Live 90-minute Brand Positioning Intensive Workshop
Your completed Brand Brief document
Category of One positioning statement
3 documented brand differentiators
On-brand copy for bio, headline, or social profile
AI prompt framework built from your brand brief
Workshop replay access

LIVE

Your Guide

Melyon Smith

Brand Strategist

BROKEN CHAIN MARKETING

Melyon started as a creator, ventured into E-commerce, and spent years figuring out why some brands cut through while others get ignored. That question became a career. For the past 4–5 years, he’s run Broken Chain Marketing, a boutique brand strategy agency helping service-based businesses build distinct market positions through strategy-driven design.

The work has taught him one thing above everything else: branding isn’t about picking your favorite colors. It’s about building a clear, honest message that makes the right customer say, “That’s for me.” That’s what this session is about.

Questions

Fair To Ask

What kind of business is this workshop for?

Any service-based business that relies on reputation, relationships, and client retention to grow. That includes coaches, consultants, fitness brands, medspas, financial professionals, attorneys, agencies, and more. If you compete in a market where the best brand wins, this is for you.

Do I need to have marketing experience?

No. This workshop is built for business owners, not marketers. You don’t need to know the terminology — you just need to know your business. We handle the framework. You bring the knowledge of what makes you different.

How is this different from buying a brand strategy template?

Templates ask you to fill in blanks. This session asks you the right questions, challenges your assumptions, and produces a Brand Brief built specifically around your business — not a generic one you’ll never use.

What's the AI piece? Do I need to use specific tools?

No specific tools required. The Brand Brief we build together becomes the foundation you feed into any AI content tool — ChatGPT, Claude, whatever you use. Instead of getting generic output, your AI learns your voice, your positioning, and your differentiators. Everything it produces starts to sound like you.

Will this replace working with a full brand strategist?

This workshop is the first step — the foundation. Many participants use it as a standalone to get clarity they can execute on themselves. Others use it as the gateway to deeper strategy work. Either way, you leave with something real and usable on day one.

Is there a replay if I can't make the live session?

Yes. You’ll have access to the workshop replay. That said, the live experience is where the real work happens — the questions, the pressure, the real-time clarity. We recommend showing up live.

Stop blending in

In 90 minutes, you’ll have a brand foundation that makes you the obvious choice — not just another option.

Made with Broken Chain Marketing