There are many reasons why we can easily recognize names like Nike, McDonalds, Mercedes Benz and Apple and it's not because of their logos. They've spent years crafting their messaging and defining their target audience. In Breakthrough Branding we go through a list of questions that will bring you more clarity on who you look to serve and why those consumers should do business with YOU over your competition. I also included some dope resources at the end that'll help along this branding journey... Time to breakthrough. See you inside!